Category:

Business

Why does my Marketing Suck?

In a world of disruptive technology, fierce competition, and a price-conscious consumer, creating brand loyalty has become difficult.  Over the years, billions...

No such thing as “I`m Just Looking”

Every day within an optometric practice, various kinds of individuals walk into the practice. Their reasons for doing so vary from one...

Navigating Service Delivery Challenges

If you think you going to open up a practice, get very nice looking frames, have an amazing layout, work with the...

Driving sales up through effective consumer management

Optometry is fortunate enough to be one of the very few industries that has three major components that need to function at...