We exist for one thing and one thing only: To grow the Eyecare Industry to be the greatest most trustworthy and resourceful platform for all eyecare professionals throughout the world. Eyefrica Media currently has a growing Eyecare database that spans throughout the continent of Africa.

Co-Founder
OB Malope
Ob is an award winning young dynamic leader within the Eyecare Industry. He has championed and pioneered various innovative products and solutions that have significantly influenced the way in which Optometrists run their businesses. In 2013 Ob established a business management and service consulting company called Visionstryt (www.visionstryt.co.za). Through Visionstryt, he has developed two world class online distance learning platforms, a continuous professional development program on www.visionstrytcpd.co.za as well as an academy program on www.visionstrytacademy.co.za. As a Training & Development Consultant, Ob has worked with over hundreds of Optometric Practices in elevating them to the highest possible level of excellence, revenue growth and transformation. He speaks at various Eyecare Conferences globally on business related topics and has contributed immensely to the Eyecare Industry through the publication of 4 books. Ob Malope is co-founder of Eyefrica Media, a digital eyecare media platform that serves as a gateway to eyecare on the African continent.
