Every day within an optometric practice, various kinds of individuals walk into the practice. Their reasons for doing so vary from one person to another. The team needs to know how to identify the difference between the type of people that walk into the practice and how to communicate with each of them Why? “Preparation Reflects Expectations” First Time Visitor They fall into the following categories Type of PersonInitial Action/AttitudeResponse...

If you think you going to open up a practice, get very nice looking frames, have an amazing layout, work with the best possible team and have experience increasing revenue sales without ever going through various challenges; then you must be out of your mind. Delays, mistakes, wrong orders and many other controllable and uncontrollable obstacles and challenges may arise at any given point in...

Optometry is fortunate enough to be one of the very few industries that has three major components that need to function at the same time at any given point of time. The components can be explained a follows: Academic/Information Phase The academic phase involves all the information needed by the business before a consumer walks into the practice. It’s the knowledge that every team player needs to have...