In a world of disruptive technology, fierce competition, and a price-conscious consumer, creating brand loyalty has become difficult. Over the years, billions of dollars have been invested in healthcare marketing to keep patient’s loyal to one’s brand. Although, some brands have been highly successful in establishing brand loyalty, others have failed miserably. On a regular basis, I hear my colleagues complain about...
A young girl sits at her desk in her classroom, She continues to look into her friend’s book as she tries to take down class notes unable to see the board clearly. She gets punished by the teacher for being a “naughty child” as she holds her book too close to her face when she reads. Unbeknownst to her, her parents or...